Howard Henson and Associates, Inc.

Marketing - Advertising - Public Relations - Logo Design - Graphic Design - Web Design - Printing - Laminating

Larry Henson, President In Business Since 1974 405-471-4888

Monday, August 10, 2009

Update on Congress' Climate Change Bill

For a complete list of these flaws, view the attached document.

Marketing - Advertising - Public Relations - Logo Design - Graphic Design - Web Design - Printing - Laminating

Larry Henson, President In Business Since 1974 405-471-4888

From: Bill Miller, U.S. Chamber of Commerce [mailto:vfb@uschamber.com]
Sent: Monday, August 10, 2009 3:48 PM
To: Larry Henson
Subject: Update on Congress' Climate Change Bill

Dear Larry,

The U.S. Chamber remains committed to working with Congress to achieve meaningful climate change legislation that provides a stable and growing economy, and promotes the development of new sources of energy and technologies across a range of industries. However, H.R. 2454, the "American Clean Energy and Security Act of 2009" (ACES), as currently drafted, is not this legislation.

ACES suffers from a number of critical flaws that could cause a significant amount of pain for American businesses while making little to no difference on global CO2 concentrations.

The slim margin of victory on ACES in the House should have signaled that the drafters should go back to the drawing board.

However, the Senate appears poised to move full speed ahead on a bill that will not, if passed, reduce concentrations of greenhouse gases in the atmosphere, but will certainly make energy scarce, more expensive and balloon the EPA's bureaucracy.

In fact, the only jobs it will create with any certainty will be trial lawyers and bureaucrats.

The Chamber remains committed to working with Congress to draft meaningful, common-sense climate legislation that truly addresses global CO2 concentrations without submarining the economy. ACES will not achieve this goal, and the U.S. Chamber opposes it.

Read the attached document and share with your friends, family and colleagues so we are prepared to defeat this bill when it is introduced in the Senate.

Sincerely,

Bill Miller

Senior Vice President and National Political Director
U.S. Chamber of Commerce

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Monday, August 03, 2009

Business Owner's Toolkit: Health Care Reform: A Closer Look

Business Owner's Toolkit: Health Care Reform: A Closer Look

Please take some time and read through a draft of the health care legislation.

Friday, July 24, 2009

Email Marketing

Email marketing has many pros and cons and probably listening to someone who does it day-in and day-out would be helpful. I hope you learn something about emai marketing from this. Good Hunting!

clipped from www.copyblogger.com

Why Email Marketing is Dead
(And How to Bring it Back
to Life)

by href="http://www.copyblogger.com/author/sonia/">Sonia Simone

Monday, July 20, 2009

Tips for marketers in 2009

IDG Connect surveyed 150 IT buyers in March 2009. They wanted to examine the emergence of online social conversations and what role they play in business decisions. When asked to compare vendor, editorial and social content from peers, 37% selected online social content, 32% favored online vendor information, and 27% chose online independent editorial articles. During the purchase process from consideration to final decision social networks had an edge over other online sources.

Marketing is wedded to the tasks of finding people that are demographically acclimated to your products, wherever they might be, and then build a community around them to provide sustenance for them for the long-term. This concept of community will affect your business in many unexpected ways. You have to have faith that your business will prosper by plunging head-long on to the Internet's social networks. Web pages in 2001 is where things started but now in 2009 Social Marketing is where the action is. Get involved - and fast.

Branding

Blogging is one the best ways to become known as a thought-leader in your industry and reinforce your market expertise. Blogging can unite your entire web presence. Blogs can help you demonstrate the competence of your employees. You can discuss the health of your industry and provide information as quickly as possible to questions that are of immediate concern to your customers.

Lead Generation

Online Social networks offer opportunities to exchange information with peers, customers, employees, government regulators, and hear about problems as they happen and get them fixed in a real-time manner. Capturing information from customers, even complaints, from anyone making an inquiry can and should be done in a painless and effortless manner. Online, you can offer seminars, have executives of your company scheduled for speeches, and hold other sponsored events in your industry. Never turn down an opportunity to speak at an event.

Customer Affinity

Company's can now have conversations and discussions with their customers and critics online. Your company can become associated with an event and then follow-up through social networking. Webinar's are very effective.

Social Media

Blogs, podcasts, Twitter, LinkedIn, Plaxo, Facebook, YouTube, etc. are changing the way marketers communicate with anyone that might be considered as a member of a firm's stakeholders. It seems that even critics of a company or industry are quickly becoming stakeholders. Honesty, transparency, integrity, and trust are now very important in Social Media.

Advertising

It is now easy to create an advertising campaign or resurrect old campaigns and re-run the successful ones over and over without any direct costs.

Please contact us for a complete list of Social Media Vendors that can provide you with everything from blogging to creating podcasts.

Marketing - Advertising - Public Relations - Logo Design - Graphic Design - Web Design - Printing - Laminating

Larry Henson, President In Business Since 1974 405-471-4888

Saturday, July 18, 2009

How effective is your business card?

You may know what your business sells, but would a stranger know by looking at your business card? Sometimes your business card will land in the trash by week’s end because he can't remember who you are or what you do.

If your card has little more than your business name, non-descript logo and contact information, it may not be serving you well. Don't count on generic terms or phrases to be much help, either. After all, Jones & Associates, Consultants could be computer consultants, marketing consultants, or waste management consultants. Barbara's Top Notch Training could refer to sales training, fitness training, or dog training.

Let us help turn your business card into an effective mini advertisement by including a phrase or slogan on it that clearly describes your business.