You Made The News ©: June 2011

Sunday, June 26, 2011

Ayn Rand

Saturday, June 25, 2011

Social Networking, Toss the Rules and Get Real

A number of rule lists, portrayed as inviolable, are circulating for how to properly use social media networks to build business. I have a problem with these “rules” because social media is evolving so fast, the list seems outdated before you have a chance to apply it. In this light, I offer the following observations on social media networking.

1. Think of your social media network as a business party. Here is a chance to interact with a lot of people in a fairly casual setting, who might be good business contacts in the future. Behave accordingly, this is a getting to know you a little more intimately chance, not a sales seminar or the moment to tell anyone everything about you.

2. Parties and conventions can lead to lots of new business and ideas, or can be a complete waste of time. Working almost always leads to more work, so work first, party later on a limited basis.

3. As in any casual business gathering, sales and results usually come slowly over time. And those successes are generally built on somewhat random chance encounters. Increase your odds by selectively limiting your network and interactions to those that are likely to pay-off, but patience and being ready for opportunity count most.

4. Direct sales pitches are supposedly forbidden on social media. Forget this notion. Regional businesses have used Twitter, Facebook and MySpace with great success for special events and promotions. This is the trick, don’t try to disguise a direct sales appeal as social interaction. Know the difference and be honest and upfront about it. If you can create a killer sales campaign delivered on social networks, go for it, just don’t try to disguise it as chit chat.

5. Don’t think chit chat is selling or will lead to sales. It might. But unless you are Oprah, nobody cares where you ate lunch.

6. Control your exposure. When you post yourself on a social media network, you expose yourself to the world. Polish that image, remember this is a big business party, your house slippers and sweats aren’t appropriate, nor are nutty family details.

7. Don’t combine family and close friends on the same site as business. Even if you have the most absolutely lovely photogenic perfect family. Keep business and family life separate to keep both sides happy.

In summary. The rules for social networking aren’t new. They are the same rules that have governed interpersonal communications for centuries. When presenting yourself as a businessperson, pay at least a little attention to crafting the best image possible. If it is a casual getting to know you kind of site or communication, don’t be a pushy sales person. When you are doing a direct sales appeal, don’t try to pretend that you are just sharing the details of your marvelously cool life. It’s all about honesty, treating others in a fair and considerate manner, and understanding the difference between your personal life, business life, and those areas where the lines begin to blur.

Wednesday, June 22, 2011

7 Commodity Stocks Worth a Look - Seeking Alpha

7 Commodity Stocks Worth a Look - Seeking Alpha: "

Quote from Jim Rogers

“I am long commodities, long currencies, and short stocks. But we will see what happens. You should invest in only what you know, otherwise keep your money in cash. The reason people lose money is because they keep jumping around investing in things they don’t have a clue what they are doing. Normal people should just wait. Wait until there are good opportunities and take advantage of them. There are plenty of opportunities besides banks. Cotton is going through the roof, corn is making all time highs. Invest in farmers. Invest in agriculture. I think agriculture is going to be one of the great industries of our time.”"

Life, Liberty, & the Pursuit of Happiness

The FED under pressure to get Obama Re-elected in November 2012

Jim Rogers said:

"Mr Bernanke he has been out of ideas since he went to Washington , what's wrong with you , you kidding , why do people think that he knows anything for God's sake and he has never been right , please go back you should have somebody do a study how wrong he has been for the past seven or eight years so yes he says everything is OK but he also says he is going to stop QE2 I take him at his word cause he said it so many times but what's going to happen is when thing starting going tough again later in the year or next year when they are going to come back with more the same because that's all they know it's the wrong the wrong thing to do but they do not know any better , remember there is an election in 2012 and he knows where is his bread and his butter and Mr Obama knows there is an election in 2012 enormous pressure to get Obama reelected , Hold it ( The economy ) together for November 2012 that's everybody's plan right now , not my plan but their plan - in Yahoo Finance"

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Larry Henson
Oklahoma City, Oklahoma